First, it was celebrities. Then came influencers. Then we got the celeb-influencer hybrid (hello, reality TV stars). Then came the age of micro-influencers… then nano-influencers. And that gave rise to UGC — user-generated content — in what’s felt like a non-stop hunt for “realness.”
We’ve been flirting with short-form for over a decade now—TikTok, Reels, Shorts—but somehow, it keeps evolving. Where does the time go? One minute, we’re all about snackable clips; the next, we’re sitting through 10-minute TikToks like it’s a mini-series.
Is it time we see more women over 50 in marketing campaigns? The data on this audience demographic is very compelling that this is a potential lucrative sector to embrace. Diversity in brand awareness gets noticed and today’s consumer wants to know that you are an inclusive brand.
