by Justina Rosu | Mar 26, 2025 | Behind The Scenes, Video Marketing
First, it was celebrities. Then came influencers. Then we got the celeb-influencer hybrid (hello, reality TV stars). Then came the age of micro-influencers… then nano-influencers. And that gave rise to UGC — user-generated content — in what’s felt like a non-stop hunt for “realness.”
by Justina Rosu | Mar 14, 2025 | Video Marketing
We’ve been flirting with short-form for over a decade now—TikTok, Reels, Shorts—but somehow, it keeps evolving. Where does the time go? One minute, we’re all about snackable clips; the next, we’re sitting through 10-minute TikToks like it’s a mini-series.
by Justina Rosu | Apr 15, 2024 | beauty, YouTube
Are you wondering why your Beauty, Personal Care or Health YouTube Channel isn’t getting traction? YouTube is a different beast to conquer, it has an enormous amount of moving parts you need to understand and conquer. These 6 STEPs will take you a long way...
by Justina Rosu | Apr 14, 2024 | beauty, budget, Uncategorized, Video Marketing
Okay, so this isn’t a sexy subject but it’s how Marketing and Brand Managers can get 10x or 20x ROI from your primary creative investment.Are you a one-and-done marketer or a one-and-squeeeeeeze everything from it and then index it marketer?Most creative...
by Justina Rosu | Apr 12, 2023 | Video Marketing
Welcome to the digital age, where your grandma is on Facebook and your dog has a TikTok account. In this world of endless cat videos and social media influencers, brands must find new and creative ways to reach their target audience. But hold up cowperson! Relying on...
